Since last year, the outbreak of the concept of full screen has made the whole cell phone ring again. From the action of a crowd of mobile phone manufacturers to launch a comprehensive screen product, the mobile phone market seems to usher in a new spring. But even the intelligent mobile phone screen now accounted for high ratio becomes stronger, processor performance and memory becomes, in a way it is more vulnerable than before, more functional machine is not disabled, but since this phenomenon ten years ago the first generation iPhone era to create intelligent mobile phone until now. So today's smartphones are generally believed to have entered the bottleneck of innovation.
According to the latest market research data released by IDC, the global smart phone shipments decreased by 0.5% in 2017, which is the first slide in the smartphone market. In addition to the global market, the domestic mobile phone market is also falling. According to the report of the China Institute of information and communications, the shipments in the domestic mobile phone market were 491 million in 2017, down by 12.3% from the same period. 4G mobile phone upgrade, the tide receded to bring to enhance the performance of rigid replacement demand to weaken, resulting in growth trend of the domestic market shipments over two years. In particular, in the fourth quarter of 2017, shipments fell by more than 20%.
It can be seen that the concept of "full screen" can not become a straw to save smartphones from the bottleneck. The improvement of mobile phone performance has not promoted the enthusiasm of consumers. In this year's MWC2018 exhibition, a large number of embarrassing fringe type full screen devices came into being, seems to be once again into a previously appeared in the thousand machine side of the cycle, this phenomenon seems to tell us the intelligent mobile phone is not only in the bottleneck period, and there are some unable to extricate themselves. So, in the future, what are we going to take to save it?
Screen: the appearance of the product is no longer single
In recent years, flexible display technology has always been the frontier technology in the display field. By exploring new and soft display materials, display devices and other display devices can be folded or curled at will, which greatly breaks through the application scenarios and user experience of display products. At present, flexible display technology is the most widely known, which is used on a full surface + full screen smart phone.
According to the prediction data of Displaybank, with the breakthroughs in flexible display technology and mass production, there will be an outbreak of flexible displays in the coming years, which has great potential for development. The size of the flexible display market is expected to grow from $1 billion 100 million in 2015 to $42 billion in 2020. At that time, flexible display products will gradually replace the existing display products, and will also lead to a variety of new application scenarios based on flexible display.
It is worth noting that flexible display of black technology is not only able to provide new experience, but also has a great impact on the future development trend. And about the future display development, "Pan - in screen" is a major trend of the mainstream display industry. Ubiquitous Display means that with the development of Internet, Internet of things and 5G technology, the era of big connection is coming fast, and the future display screen will be everywhere.
Although there are already existing products with flexible display technology in the market, the visual impact is not strong, or even ZTE's recently launched folding screen product is exhilarating. But with the continuous progress of star search technology, there have been news that Samsung, Microsoft and other international manufacturers have developed real folding equipment for the screen, so now the task to break the thousands of machines side embarrassment may be a flexible screen to complete in the future.
Battery: graphene is a breakthrough
It is reported that graphene battery is a new energy battery developed in 2004. It has attracted much attention since its birth. At present, it is also hoped to be a breakthrough for battery technology in the electric vehicle industry. Graphene is an ideal conductor material, strength and excellent flexibility, can significantly enhance the mobile phone battery can take hours of charging time compressed to a few minutes, while the cell material polymerization graphene's weight is only 50% of the traditional battery, the lithium battery is lower than 77%.
According to a recent news report, the Zhejiang University has developed an aluminum - graphene super battery on the basis of graphene batteries. The experimental data show that charging up to 1. and one second is full of electricity. The report also says the super battery has super high durability and safety, and it can go through 250 thousand cycles and maintain a specific capacity of 91%. Because the super battery is a flexible material, it can still keep its capacity in the bending and will not explode in fire.
At present, graphene batteries and super batteries are the most able to break through the bottleneck of the smartphone, and are the most commercialized products in the industry. However, as it is still in the laboratory stage, it is difficult to measure production at present, and it may need to be put down in the civilian field. But once the graphene batteries are widely used, the belief that the change in smartphones is not only a rebirth, but also the possibility of extermination of some peripheral devices.
AI: subverting the use of experience
Now, artificial intelligence has become a very fashionable word, and mobile AI technology has also appeared on smartphones. In fact, the concept of artificial intelligence in the smartphone field is a marketing term, which usually refers to the neural engine coprocessors that we often mention. Our smartphone has more and more tasks to monitor by machine learning algorithm. But for ordinary consumers, what does AI mean?
First of all, in improving performance, AI processor can analyze the daily interaction between users and smart phones, and compare the difference between user interface and performance limit, so as to better allocate memory. The system knows what the next user needs to do and is ready. The AI platform can provide powerful computing power to help ensure a balance of performance and prevent performance degradation resulting from disequilibrium of resources.
Secondly, in adaptive photography, AI computing helps to improve the effect of portrait mode, automatically choose which area should be blurred, and how to achieve the most artistic depth effect, emphasize the theme of the screen, and auto focus.
Finally, in power management, we use AI technology to manage all kinds of processors inside the cell phone, ensuring that we can not only spend a whole day in a more relaxed way, but also guarantee the optimal efficiency of the power supply. It can be seen that in the use of smart phones, AI technology is very helpful to improve the user experience. With AI, users can get better battery life and photo effects, and provide a full range of fast experience. As the AI system has more and more knowledge of smartphones, it can better improve and improve the user's sense of use.
To sum up, I think that the current smart phone has been in the bottleneck of innovation, most of the reasons are limited by the current technology. This can be seen from the action of vivo's APEX full screen concept machine launched by MWC at this time. The manufacturers have a bright prospect, but the reality is that mass production capability has become the shackle to limit this vision. So as consumers, we should give them more time and patience. I believe that once smart phones can master the above three core technologies in any field, the impact on the mobile phone market will be enormous and transformative.