Electrical appliances industry plate strong continuation, rise in the front
Last week, CITIC household electrical appliances index rose 4.39%, the Shanghai and Shenzhen 300 index rose 2.68% in the same period, the household appliance plate continued a strong market in the last year, the rise in the top. In terms of valuation, the home appliance industry currently has a PE level of about 22.93, in the middle and upper level, and the value premium of the Shanghai and Shenzhen 300 index is 56.4%, at the middle level. We believe that the valuation of home appliances is moderate at present, and the overall sales volume of real estate is better in 17 years. The performance of home appliances sector is expected to maintain a steady growth in 18 years, and the home appliance sector still has investment value.
Consumer upgrading promotes the technological revolution of color TV, and OLED has a new opportunity for development
One of the TV industry is the high-end TV products upgrade, from January to October 2017 in more than 65 inch products in the market share of 6.5%, compared to the same period last year increased by 1.9 percentage points; 4K TV has been popular, the market share reached 58.9%, compared to the same period last year increased by 12.4 percentage points, 8K TV has been on the road, on the lower reaches of the layout the process design is perfect; products continue to upgrade, curved, ultra-thin, borderless, split the market share steadily. A series of factors such as increasing market acceptance, improving the quality of the panel, decreasing the price of the products and supporting the national policy will promote the rapid development of OLED.
It is imperative that the high-end household appliances embrace the electric business
Online shopping has been popular for many years, but always at a distance of high-end home appliances, have the following reasons: 1) the electricity supplier channels fakes rampant online shopping consumers of high-end products the trust degree of decline; 2) is difficult to meet the needs of high-end home appliance customer service service; 3) for consumers, offline experience still can not replace. But from the perspective of future development, with the 90's becoming the backbone of China's consumer market, the rise of the new middle class consumption is expected. In the next 3 years, the high-end population of China's online shopping will exceed 61 million, and the future potential of e-commerce will be huge. In 2018, the consumption upgrade will continue to rise, the high-end consumption will become the mainstream, and the embrace of high-end household appliances and e-commerce is imminent. Under the dual drive of the high end layout of the future and the new consumption era, the high-end home power is necessary to enter the online shopping world.