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Peng Shuanglang: Liquid Crystal Displays Are Still The Most Competive In The Future

Peng Shuanglang: Liquid Crystal Displays Are Still The Most Competive In The Future

Jul 13, 2017

Recently, AMOLED technology has been widely discussed, but I think the prospects for the development of AMOLED is over hyped, regardless of its service life, even if the discussion to the cost and quality, the current mainstream technology of LCD global monitor industry is the most competitive.

IHS Markit estimates that the demand of intelligent mobile phone and TV on the AMOLED panel grow with each passing day, global AMOLED shipments this year is expected to reach 25.2 billion, soared 63%, which means AMOLED will dominate the global long-term leading position to challenge the LCD display technology.

But I don't agree with the prediction, the development of AMOLED TV for so many years, the global TV market share is still less than 1%, the market share less than 0.5%, and AMOLED TV every year to grow, but no one year to reach the target.

Since AMOLED TV is so popular, so hot in the world, why does not the world have second investment of AMOLED TV panel production line? And so many years of development, AMOLED TV market share so low?

That's how AMOLED's display technology is being over hyped. AMOLED is a display technology that requires high and big money investments, which is doomed to cost and sell too high. In contrast, LCD technology is not only mature, and investment vendors are very large, you can form economies of scale, leading to a sharp decline in costs and prices, so LCD is the most cost competitive technology.

Apart from the cost, the quality of the LCD diaplay and AMOLED compared favorably, especially in recent years, through the development of LCD quantum dots (QD) technology, LCD TV to further enhance the color saturation, the color will not lose to AMOLED, plus LCD can do the entire plane, curved surface and ultra thin fuselage, plus 4K and even the ultra high resolution 8K.

As you can see, LCD is not inferior to AMOLED in terms of picture quality, color and resolution, or the appearance and shape of the TV, but the price of the same size LCD TV is far closer to that of AMOLED tv. Therefore, LCD can dominate the global TV market for a long time, and has advantages in the future. AMOLED TV has developed for many years, and the market share has been low for a long time, and it can also be explained here.